@Text100India pledges to make a difference

Only in heaven will we see how much we owe to the poor for helping us to love God better because of them.

                                                                                                                        – Mother Teresa

Powerful words by one of the world’s greatest and loved humanitarians. Humanity – a virtue in today’s stressful times. Often forgotten… at times helplessly overlooked. With 340 million people in India living in severe poverty, the opportunity to make a real difference stares us in the face – every single day.  Every time I see a poor person begging or underprivileged children scrambling at a dustbin outside a restaurant in hope of some leftover food, I realize how lucky I am and feel grateful to God for giving me such a blessed life.  At the risk of sounding philosophical, and even idealistic, life shouldn’t merely be about survival, but about upliftment of less fortunate souls.

At an individual level, one can make a difference with simple measures like

  1. Ensuring there is no child labor in your neighborhood.
  2. Volunteering for a nearby NGO.
  3. Spreading some cheer by visiting an orphanage or an old age home

However, we must practice what we PReach (pun intended). Life of a public relations / communications consultant can be a tad busy (euphemism personified). Therefore, as part of Text100 India’s HR team, we took on the onus to give ourselves (120 odd Texties across offices) an opportunity to spread some goodness and cheer.  We’ve tied up GOONJ, a respected NGO committed to making a difference to lives of the ignored and lesser fortunate.

Text100 India CSR teaser

At Goonj, they try to map the needs of different villages in India and according to the respective need, they prepare the required material at their processing units. Most of them are clothes, fabrics, books etc but you would be surprised to know that they also recycle stapled pins, reels/tapes of cassettes etc.!

In line with GOONJ’s efforts, Text100 India will undertake a national “Donation Drive” from July 17 – August 17, 2012 across our offices in Delhi, Bangalore, Mumbai and Chennai. We’ve been conscious of getting the context right. It’s not about donating anything that’s useless, but something that would be useful for our brothers and sisters.

We are all committed towards making a difference to the society we live in, and have given ourselves this wonderful opportunity to do something in that direction – Come Let’s Make a Difference and make this drive a huge success!

Authored by Ritika Naithani – a people specialist, a human resource engineer and a key influence in ensuring that Text100 India continues to shine as one of India’s coolest places to work at.



  1. Deepika · July 19, 2012

    Go! Texties! Go! This is an awesome initative… Bravo Text HR team… My time to start ‘gifting’ starts now… I am going to put in that box, something everyday 🙂

    Giving is receiving

  2. Sunayna Malik · July 19, 2012

    Great initiative Ritika. Folks lets contribute generously.

    • Ritika · August 9, 2012

      Thanks Sunayna and Deepika. Looking forward to an active participation by all!!

  3. Harshie · July 28, 2012

    Dear Ritika, do let me know your email ID, I wish to touch base with you on this initiative… best regards

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