Author Archives: lizasaha

Partnering With Leading Industry Confluences

We are excited to become the “Official PR partner” for four upcoming global events in India. These events are Asia Retail Congress, Global Youth Marketing Forum, Shoppers and Consumer Insights Forum, and World HRD Congress. These leading confluences promise participation from some of the world’s leading brands, subject-matter gurus and industry veterans and will be held over a four-day period starting February 8, 2011 at Hotel Taj Lands End, Mumbai, India.

As the official PR partner, a team from Text 100 Mumbai office will work with the press on behalf of all four confluences, and also support the information needs of their respective stakeholders.

Asia Retail Congress is Asia’s single most important global platform to promote world-class retail practices. The conference is being organized over February 8 and 9, 2011 at Taj Land’s End in Mumbai. The conference theme is ‘Making Sustainability Good Business’and it is targeted at company chairpersons, Presidents and CEOs from leading international and national retailers, directors of international and national retailers and directors of international brands.

The third annual edition of Global Youth Marketing Forum will be organized on February 8 and 9, 2011 at Taj Land’s End in Mumbai. This year’s theme is ‘Tapping the power of the trend setting Hip Hop Mindset, Culture and Lifestyle’. The event is a platform for several youth obsessed brands coming from across the globe and it is the largest rendezvous of Youth Experts, Marketing Professionals, Cool Hunters and Brand Specialists.

The Shoppers and Consumer Insights Forum will be held on February 9, 2011 at Taj Land’s End in Mumbai. This year’s theme is ‘How to Integrate Shoppers and Consumer Insights to The Marketing Plan to Impact the Shoppers’ Journey’. The event offers an Ideal opportunity to learn how to turn consumer insights into creative ideas that sell brands and to benchmark with leading companies through keynote presentations, brainstorming sessions, interactive discussions and hear quality up-to-date case studies from leading corporations but you will take a closer look at the improvements that the biggest companies in the market are implementing.

World HRD Congress 2011 will be organized over February 10-12, 2011 at Taj Land’s End in Mumbai. This year’s theme is ‘The Future of HR’. On February 12, renowned Management Guru Dr. Marshall Goldsmith will address an exclusive session on ‘The Future of HR: Developing Leaders from the Inside’. He is the million-selling author of many articles and books, including the New York Times best-sellers, MOJO and What Got You Here Won’t Get You There – winner of the Harold Longman Award for Business Book of the Year.

Members of the press interested in knowing more about these events can get in touch with Ashish Arora at our Text 100 Mumbai office at +91.22. 6659.5519

Ten @ Text

Our Delhi office was in celebration mood last week as Nibha Bhandari Vyas, Deputy Managing Consultant for Delhi completed a proud milestone of ten years at Text 100. We got together to celebrate this special occasion in style – got a cake for Nibha to cut, presented her with flowers and a bottle of champagne  and the pièce de résistance — a personalized greeting card of her photographs over the years and messages from Texties. Shari Wall Roberts, our global HR who was in India on a visit also joined the celebrations.

Congratulations & Celebrations

Nibha started as a Sr. Account Executive with Text 100 India in 2000 and has had a terrific journey working with who’s who of India and leading technology brands such as AMD, Nokia, Headstrong, Xerox, Facebook and Samsung. Earlier this year, she donned the mantle of Deputy Managing Consultant for the Delhi office.

I had a tête-à-tête with Nibha on her life at Text, here’s what she had to say…

How has the decade long journey in Text been?
Long but truly memorable – literally grown up here (laughs). Have met some great people, made some wonderful friends, learnt so much about life, technology and clients.

What do you like best about working with Text 100?
The flexibility and freedom to do what you want is a true virtue of Text 100; many organizations claim that but don’t really live that.

Tell us about your favourite client?
Each of my clients has been special to me. But sometimes a client is closer to your heart because their belief matches yours. Xerox has been that for me. Not because I have serviced it for the longest time but because they always treat ‘people first’ and value people for who they are.  Throughout my tenure of servicing them, I have never felt a time when I was treated as an outsider or non-core to their team.

Have you ever thought of switching to the client side? What is it about Text that has held you back?
I’d be lying if I say I haven’t ever thought about the idea. What have kept me back at Text, have been new roles, challenging assignments, the opportunity to learn about so many clients under one roof. Not to miss the crazy people that I don’t think I could find anywhere outside together, under ‘one corporate’ roof.

Where do you think Text 100 will be in the next 2 years?
Stronger, bigger and better! Our mission of digital in ‘everything we do’ will truly be a way of life and we will be creating compelling digital campaigns for our clients. Goes without saying, we will have newer locations, more people and more fortune 500 clients on our list :-)

What are some of your memorable events of this journey?

Nibha loves the crazy people at Text 100

Many…each day has been new, different and full of learning; there has never been a static day and that has been truly wonderful. Seeing the world while travelling for work has been memorable and not to miss my shopping ‘bursts’ (laughs again) on work trips to USA, Germany, China, Singapore, Hong Kong, Malaysia and so on. Last but not the least, the privilege of seeing a company change, evolve, and transform over ten long years and learning from it has been a great experience, not everyone gets that under one roof!

Embarrassing moments at work
At my very first client meeting, a male client inquired about the shade of lip color I wore as it looked lovely. I wanted to hide under the table.

Best learning at Text
Tough times don’t last – tough people do. Also, PPP: Patience and Perseverance Pays.